Winner Winner Chicken

Project : branding / operations
Role : creative director
Details : packaging, marketing

This ghost kitchen branding project set out to sell chicken in a delivery-only format. This meant that when researching competitors, we looked at other chicken offerings on the platforms we would be selling on focusing on the area in the same delivery radius in Chicago.

Based on that research, we concluded that we needed something more punchy, with branding added into the food photography, and a name that was catchy and quite obvious what we were selling.