Off Center Catering

Project : branding
Role : creative director
Details : packaging, signage, marketing, van wrap

Branding the catering and event production branch of 16” on Center meant research into a new demographic for the company. Off Center Catering was created to present event offerings to wedding clients, office managers, and large event planners. The design is inherently more feminine than its parent company but still uses the bold typography of 16oc.

When installing a pop-up market in The Old Post Office, we had the opportunity to consider larger signage and food packaging for grab-n-go breakfast and lunch options.