Role : designer, art director
Details : packaging, signage, interiors, marketing, art installation
El Oso, named for chef Jonathan Zaragoza’s childhood nickname, is Mexican food the way you always dreamt it could be. The food, the brand, and the interiors, represent the chef’s personal travels through Mexico. Bringing in colors inspired by Mérida paired with moles inspired by his family recipes, El Oso was a joy to create and to consume.
The dyed fabric sculpture, custom magnetic menu board, and private dining room were all handcrafted to transform the space into a unique El Oso dining experience.
Hand-dyed textile installation above bar
Custom-made Magnetic Menu Boards and handcrafted styling